Publication: Real Estate WA
The Homebuyers Centre, launched a breakthrough in Western Australian housing in Ellenbrook on Saturday 26th February 2011, with all 12 homes selling out over the first weekend. Developed over two years with Ellenbrook’s project manager, LWP Property Group, the Primo Collection is a series of innovative 2 bedroom, 1 bathroom homes. They are designed to directly address the growing issue of housing affordability across Perth’s metropolitan region. “The quick sale of these homes is a testament to the strong demand for affordable products in the Perth Metropolitan Region,” said Mr Danny Murphy, Managing Director for LWP Property Group. “Demand for affordable homes in Western Australia is increasing and it is great that through a strong partnership with the Homebuyers Centre we have been able to help meet that demand,” he added. Each of the homes has been quality designed and priced from just $268,900. They are all fully completed, with floor coverings, window treatments, external paving, lighting, reticulation, landscaping and air conditioning included in the price, allowing purchasers to literally just move in. “Each of these new homes is on green title lots of approximately 150sqm, with the house design aimed at maximising the lot space,” said Mr Jared Stone, Sales and Marketing Manager with Homebuyers Centre. “The internal design provides a feeling of spaciousness, with raised ceilings and quality finishes,” Mr Stone added. The homes are located adjacent to a large public open space to maximise the opportunity for recreational opportunities. Just 200 metres away is a primary school (scheduled to open in 2012), a community hall, proposed child care centre and a proposed village centre to incorporate small local shops and cafes. The homes were sold predominantly to first home buyers, with strong interest from downsizers and investors as well. “The homes are ideal for the first time purchaser or people looking to downsize – they are affordable, yet well finished and beautifully located,” Mr Stone said. Located approximately 21 kilometres from the Perth CBD and in the heart of the Swan Valley region, Ellenbrook has been expertly planned as a town of self-supporting villages. By 2020 it will have eight villages, spread over 1,200 hectares, with an expected population of approximately 30,000 people and 5,000 employment positions. Ellenbrook continues to be one of the fastest growing suburbs in Perth. The annual average growth for Ellenbrook over the last 5 years has been strong, with a healthy 7.5% rise in annual average growth, as well as a strong demand in the rental market. Currently Ellenbrook’s Town Centre is undergoing a substantial expansion and by April will be home to around100 retail outlets including major stores like Woolworths, Coles, BIG W plus fashion outlets, restaurants, as well as medical and professional services. “Since the first residents moved in during the 1990s, the award-winning town has grown to its current population of 20,000. “With over 100 million of construction nearing completion in Ellenbrook Town Centre, people purchasing in the area will have access to everything they need for day to day living,” Mr Danny Murphy said. As a result from the demand in the homes, more are set to be released over the coming months. “Interested purchasers can register their interest by phoning our dedicated line – 9240 0148, “Mr Stone added. Despite this sell out, Ellenbrook still has a broad range of very affordable house and land packages available - including 4 bedroom, 2 bathroom packages from just $339,000.